Widespread Robina Corporation (URC) is one of the biggest marked customer sustenance and drink item organizations in the Philippines and has a huge and developing nearness in the ASEAN markets. URC is among the Philippines’ pioneers in the business. It has been in operations for more than a long time since John Gokongwei, Jr. built up Universal Corn Products, Inc, a cornstarch fabricating plant in Pasig, in 1954.
URC is occupied with an extensive variety of sustenance related organizations, including the make and dissemination of marked shopper nourishments and is likewise in items in particular sugar processing and refining and flour processing and in Agro modern organizations of homesteads basically hoards and creature sustain processing and related items.
URC is the main marked snackfoods and refreshment organization in the Philippines. URC is the main “Philippine Pan ASEAN Multinational” and has turned out to be a pioneer in assembling with a solid and faithful purchaser base. The organization has unswervingly displayed its development and brilliance through its earth shattering items, wide conveyance arrange, and successful promoting. This is additionally obvious in URC’s impressive market initiative in snackfoods and drinks.
John Gokongwei Jr. set up a dream for URC to end up noticeably one of the main skillet Asian players in nibble sustenances and drinks. This vision is progressively being acknowledged as URC has figured out how to change itself from a Philippine operation to a perceived Asian multinational with full scale operations in eight nations outside the Philippines, and soon in developing markets like Myanmar, Laos and Cambodia. What’s more, URC’s items are as of now being traded to standard markets in the US, Europe, Japan, Korea the Middle East and outskirts showcases in West Africa, similar to Ghana and Nigeria.
URC has constructed three in number local brands throughout the years; “Jack ‘n Jill” for nibble nourishments, “C2” for prepared to drink tea, and “Awesome Taste” for espresso, with these brands getting to be noticeably famous over the ASEAN district. URC’s vital to progress is to construct extremely solid marking through a hearty item advancement pipeline, customer driven promoting and world-class assembling and store network administration. URC will keep on transforming itself in accordance with the changing outside elements in accordance with expanding openings in Asia and past.
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